Are your tech investments focused on the same priorities driving 2026 B2B buyers?
The InfotechLead article on IDC research shows that 43% of B2B buyers move into active evaluation to improve operational efficiency and reduce complexity, with 40% driven by legacy infrastructure or security risk. It also outlines five tests IDC says technology messaging should pass across the journey. At R.B.Hall Associates, LLC, we use these insights to help SMBs structure evaluations around concrete outcomes--streamlining operations, tightening cybersecurity, and simplifying legacy environments--so every solution we recommend earns its place with clear, data-backed value.

