MAGRABi selected Microsoft Surface due to its combination of mobility, computing power, and scalable features that align with their luxury brand. The device's premium design and ability to enhance customer engagement and operational efficiency were also significant factors in their decision.

The adoption of Surface has allowed sales associates to assist customers anywhere in the store, facilitating consultations, transactions, and lens demonstrations without the barriers of bulky desktops. This mobility has made the shopping experience more personalized and efficient.

Microsoft 365 has strengthened MAGRABi's security and collaboration, enabling employees to work remotely and manage store operations more effectively. The cloud-synced infrastructure has simplified device management across multiple regions, ensuring seamless updates and security policies.