Richard White believes that procrastination can actually be an asset. Instead of viewing it as laziness, he sees it as a form of ruthless prioritization and a way to gather more information before making decisions. He has applied this philosophy effectively at his AI company, Fathom.

White founded Fathom in 2020 and chose not to rush to market. Instead, his team waited for advancements in AI technology, such as the rollout of GPT-4, which allowed them to develop better features and ultimately led to a successful product that has contributed to Fathom's eight-figure valuation.

At Fathom, White has implemented a deadline-free environment that allows his team to focus on prioritizing important tasks without the pressure of rigid deadlines. He encourages his team to advocate for what matters, fostering a culture of open communication where tasks can be deferred until they can be approached more effectively and with better information.